The Built-In Analytics Dashboard

Quick tour of Admin → Reports → Dashboard. The 4 metrics that matter daily, the 3 charts worth watching, and what it doesn’t cover.

Updated 10 August 20263 min read

Your raffle admin includes a built-in analytics dashboard at Admin → Reports → Dashboard. It surfaces the four or five metrics you actually need to look at every day, without building a custom report. This page is a tour.

The top-of-page metrics

Today’s revenue: gross paid orders since midnight, compared to the same window yesterday. Drives the gut-check of “is anything broken?”.
Last-7-day revenue, a week-on-week comparison that smooths out single-day spikes.
Active customers (30d) counts how many unique buyers placed an order, the denominator behind retention.
AOV (last 7 days), or average order value, tells you whether your upsells and bundles are working.

Charts

Daily revenue is a 30-day bar chart, and the first place ad-spend ROI shows up.
New vs returning split, a 14-day cohort view: healthy raffle sites trend towards 50%+ returning over 90 days.
Acquisition by source(a pie chart of UTM sources). If “direct/unknown” dominates, your tagging is incomplete. See UTM Tags & Attribution.

What this is not

The dashboard gives the operator-level glance. For granular slice and dice (per-product, per-creative, retention curves), pull the CSV exports from Reports overview and open them in your spreadsheet of choice. For customer-journey funnel analysis, install Google Analytics 4.