Related Competitions Rail

At the bottom of every competition page sits a You might also likerail with 3–4 other live competitions. It’s your highest-impact on-site upsell after the cart upsell, because the customer is already in prize-browsing mode.

How it’s populated

By default, the rail auto-selects active competitions in the same category as the one being viewed. So someone on the BMW M4 page sees other Cars; someone on a Cash Prize sees other Cash. This is usually right, since relevance beats randomness.

When to override

Open Admin → Competitions → [your competition] → Marketing. There’s a Related competitions section where you can:

• Pin specific competitions: manually choose 1-4 competitions to always appear in this comp’s rail. Useful for “buy the cheap one, see the flagship” pairings.
• Force the algorithm to fill the rest. Pin 1-2 and let auto-selection fill the remaining slots.
• Disable entirely(hide the rail on this comp’s page). Rare; only useful for one-off charity competitions where you don’t want to look pushy.

Strategy patterns

• Cross-tier:on a £25 flagship car page, pin a £1.99 entry-level competition. Customers who can’t afford the car often buy the cheap one instead.
• Same-tier complement: on a tech prize, show other tech prizes. Browsing customer mode.
• Ending-soon promotion:for any competition ending in <48 hours, the algorithm prioritises showing it in rails of similar-category live competitions. Urgency-pump.

Common mistakes

• Pinning competitions that have ended. Always un-pin when a competition draws, otherwise the rail shows a stale entry.
• Pinning > 4. The rail caps at 4; setting more does nothing.
• Disabling on a flagship.If anything, the flagship competition is where you want the rail most; its page gets the most traffic, so it’s the cheapest upsell surface you have.

Related: Cart Upsells · Product Categories.